My name is Pavi and I am an avid recycler with a background in environmental and socio-economic research. I have a pre-med background, a Masters in Ecology and a Post Graduate Diploma in Environmental Law from two of India’s premier institutions. I also work with pregnant, postnatal women and International families in Edinburgh and I used to work with tribal communities, NGO’s and an environmental consultancy back in India, the UK and, very briefly, in the United States. I have also volunteered with a few environmental charities here in the UK and decided to set up my business almost five years ago.
‘Passion Earth’ was born, almost overnight in July 2012, as I sat in our living room and stared at yards of brocade material, sarees, unwanted and old textiles and wondered how I could combine my love for fashion with my passion for waste management and conservation. Fashion with passion became my focus while creating designs and products that offered customers an eclectic mix of multi-functional and durable products with a vibrant splash of colour either for their homes or for themselves. When I spent time in the large recycling centres in Edinburgh to sort out and dispose of waste that we had assimilated, I always noticed that many of the materials and objects that had been discarded were sometimes in pretty good shape, and pondered greatly over ways to minimise these forms of waste. Textile waste offered tremendous potential in what we, as a brand, could achieve and in their malleability.
I spent the remaining part of 2012 sourcing materials in and around Edinburgh, conceptualising and designing our products, getting these made in Edinburgh, whilst looking for other eco-friendly, handmade and Fairtrade products to complement our array of textile-based products.
As a mother to two children, one of whom was then a year-and-a-half old and another who was almost four, I was quite perturbed about the challenges around juggling my training to be an antenatal educator, setting up / managing a business and well… them. However, I was incredibly passionate about this idea and the possibilities it offered and I decided to take the plunge anyway.
The first product that I designed was a multi-functional case out of denim, socks, t- shirts, fleece, cotton sarees and brocade material. It was initially designed for cell phones only but while exploring avenues to sell, I decided to trial our products in a few local markets. I had a Scottish customer buy the case for a pair of spectacles and a Japanese couple buy another case for a digital camera. I then realised that the case probably had a broader appeal than I first realised and started marketing them as multi-functional cases. I have since designed and continue to design many upcycled and recycled products such as bolsters, table runners, reversible cushion covers, reversible pouches, scarves, laptop cases, ipad sleeves, party bags and more. Our textile-based upcycled and recycled products also offer our customers fantastic value for money. I often have people placing custom orders for specific product types such as a laptop case or an ipad sleeve and this results in us trialling a new series of products.
I was often amazed by the love and wonder the tribal communities I worked and lived with briefly, espoused for their forests and their relationship with nature. I have carried those experiences deep within me and this has also contributed to my passion for wanting to find an ethical and equitable way of forging a business model that is beneficial for all stakeholders. We, as a brand with a pivotal focus on waste management, want to make a difference to people’s perceptions of waste and handmade goods as handmade items are often devalued considering they are competing with mass-manufactured goods available at very cheap prices.
My childhood and a part of my adulthood was spent amidst a rich culture and heritage that celebrated its love for colours, tapestries and hues, back in India. As a result, I have imbibed a deep appreciation for textures, contours, materials and supporting people’s livelihoods. When I see textile waste, I am able to envision possibilities, as opposed to waste or just junk and this continues to aid me in my quest to conceptualise and design better and durable products. What I and we hope, as a business, is to be a part of a whole new wave of ethical fashion and consumerism, and continue to explore a whole new range of possibilities in making our environs greener and safer.